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Tourism Tianguis 2006 By The Numbers... And It All Adds Up
To Success
The
31st Tourism Tianguis, Mexico's most important tourism trade fair
celebrated annually in the sunny resort city of Acapulco on Mexico's
Pacific coast, was alive with activity, and no wonder: Tourism Tianguis
generates approximately 40 percent of the business that makes up
Mexico's thriving tourism sector, and hosts many newsworthy press
conferences and announcements.
This year's Tourism Tianguis was the most comprehensive ever, with more
than 450 exhibitors featuring new tourism products such as culture,
nature, premium and special segments. With more than 1,000 potential
buyers in assistance and 19,000 pre-arranged meetings, there was never
a dull moment at this year's event.
Approximately 150 new international buyers and 60 new Mexico-based
buyers participated at Tourism Tianguis 2006. Of the international
buyers, 28 are from Asia.
For more information, visit www.tianguisturistico.com.mx
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ACAPULCO: Home to 31 Editions of Mexico's Famous Tourism
Tianguis
Explosive
nightlife, postcard beaches, unlimited water-sports, first-class hotels,
gourmet restaurants and breathtaking landscapes, only partially describe
all that Mexico's Jewel of the Pacific, Acapulco, has to offer.
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Located within the state of Guerrero on Mexico's Pacific
coast, Acapulco is merely 200 miles south of Mexico City, and
easily accessible via road and air. Aca, as the locals call it, is
fondly regarded as a famed celebrity haunt, attracting the likes of
Richard Burton, Elizabeth Taylor, Placido Domingo and Julio Iglesias.
Today, Aca's rare mixture of golden beaches, Sierra Madre Mountains,
tropical jungles and lagoons, as well as the Mexican warmth, mysticism
and tradition, all combine to form a unique experience to last a
lifetime.
The famed Acapulco Bay, irresistible to humans since the days of the
Aztec Empire, was once considered the official Pacific port authorized
in the New World to receive Spanish galleons from the Philippines and
China. In recent times, the bay continues to attract thousands of
visitors each year, not so much for its trading, but for its infinite
number of attractions and pristine beaches.
Full Story
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Mexico Tourism Officials Converse With International Media
At Tourism Tianguis 2006
Mexico's
Tourism Secretary Rodolfo Elizondo and Mexico Tourism Board CEO
Magdalena Carral spoke with international travel journalists about
Mexico's thriving tourism sector and its future during a news
conference held at the 31st annual Tourism Tianguis, Mexico's most
important travel trade fair.
The speakers' initial comments focused on the federal marketing
strategies that guide Mexico's tourism industry. Carral noted the
importance of strategic and comprehensive promotional efforts to a
destination's success in today's competitive tourism sector. Full Story
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Low-Cost Airlines Boost Mexico Domestic Flights
Mexican
tourism officials and airline representatives discussed the country's
low-cost airline trend and its impact on the tourism industry at a
press conference held at Tourism Tianguis 2006, Mexico's most important
travel trade fair.
During the past year, several private and semi-private airlines such as
Avolar (www.avolar.com.mx), ABC
Interjet (www.interjet.com.mx) and
Volaris (www.volaris.com.mx), as well
as Mexicana Airline's Click Mexicana (www.clickmexicana.com) have
launched low-cost flights to different parts of Mexico.
Mexico's longest-running airline, Mexicana Airlines, initiated the
low-cost airline trend with its July 2005 launch of Click. Avolar soon
followed, introducing its fleet of three planes of less than 150
passengers in capacity in September 2005. Avolar hopes to service more
than 800,000 tourists by the end of 2006. ABC Interject introduced its
fleet of brand-new planes in December 2005.
Full Story
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Alliance To Protect Mexico's World Heritage Sites Forged At
Tourism Tianguis 2006
Mexico
Tourism Secretary Rodolfo Elizondo and Mexico Tourism Board CEO Magdalena
Carral signed a letter of intent with the representatives of the World
Heritage Alliance to jointly promote and preserve Mexico's 25 World
Heritage sites. The signing, which marks the first time a national
tourism secretariat makes such an agreement with the Alliance, took place
during Mexico's largest and most important travel trade fair, Tourism
Tianguis 2006.
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Mexico's governmental tourism entities join the founding
members of the World Heritage Alliance, Expedia, Inc. and the United
Nations Foundation, to educate travelers and the travel industry about
the importance of responsible tourism and World Heritage conservation; encourage
community-based sustainable tourism development in and around World
Heritage sites; and promote the beauty and significance of Mexico's
cultural and natural World Heritage sites around the globe.
The World Heritage Alliance will implement three main strategies to
achieve its goal. As part of the agreement, World Heritage Alliance
workers will train Expedia staff and travel partners in Mexico to help
promote World Heritage and responsible tourism to travelers. The
training program will feature interactive learning, booklets and live
seminars, and participating partners will also receive unique marketing
and promotional materials that will enhance travel experiences.
Full
Story
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SONORA: The Desert Meets the Sea on Mexico's West Coast
The
state of Sonora is located in northwest Mexico, bordered by Chihuahua,
Sinaloa, Arizona to the north and the Gulf of California to the west.
Its unique landscape consists of stunning beaches, lush valleys,
majestic mountains and arid deserts, all part of the Sierra Madre
Occidental.
The land that comprises Sonora is currently inhabited by numerous
native groups, including the Yaquis, Mayos, Primas, Pápagos, Opatos,
Seris and Guarijíos, who still preserve their ancestors' folkloric
customs and traditions found throughout the state. Spanish colonial
presence, on the other hand, is now very limited to the Jesuit missions
and towns located around the mines.
Full Story
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WORLD HERITAGE MARVELS: Find them all around Mexico
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Mexico is ranked first in the Americas and eighth
worldwide in UNESCO sites. The country's islands and protected areas in
the Gulf of Baja California are the most recent addition to Mexico's
impressive list of 25 sites recognized by the United Nations
Educational, Scientific and Cultural Organization since 1987.
UNESCO's World Heritage sites are cultural, natural, or mixed landmarks
that represent the rich culture of a country and deserve international
recognition. After a destination is deemed a World Heritage site, a
country may receive financial assistance and expert advice from the
World Heritage Committee to support activities for the preservation of
its sites. Since 1972, UNESCO has inscribed 812 properties in 137
countries worldwide on its World Heritage List. For more information,
visit
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http://whc.unesco.org.
A description of Mexico's official World Heritage sites with their
dates of designation follow. Some are already popular tourist sites,
including Sian Ka'an in the Riviera Maya (1987) and the Historic Center
of Mexico City and Xochimilco (1987); others, such as the Historic
Center of Zacatecas (1993) and the Franciscan Missions in the Sierra
Gorda (2003) in Queretaro, are off the beaten path but undoubtedly
merit the extra effort to visit. .
Islands and Protected Areas in the
Gulf of Baja California (2005): Nestled between the shores of the
northwestern Mexican states of Sinaloa, Sonora and the Baja California
peninsula, the 244 islands, islets and coastal areas comprising the
area, have been
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called a natural laboratory for the investigation of
speciation. The rugged islands, with their high cliffs and sandy
beaches are also home to 695 vascular plant species, more than any other
marine and insular property on the World Heritage List. In addition,
the aquatic paradise contains 39% of the world's total number of
species of marine mammals and a third of the world's marine cetacean
species. Full
Story
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Investment And Growth In Loreto Bay Thriving
The
development of Loreto, located in Baja California Sur State on the Sea
of Cortes, is thriving thanks in part to active private investment,
announced the Loreto Bay Company during a news conference held at
Tourism Tianguis 2006. The Loreto Bay project seeks to convert the
sleepy seaside village of Loreto on the Sea of Cortez into a major
tourist destination, with special emphasis placed on environment
protection and sustainable development.
To date, more than 600 homes have been sold, generating nearly US$300
million in sales. Of the 600 homes sold, 300 are currently under
construction and 40 are already occupied, with residents enjoying the 3.5 miles of
beach front Loreto Bay offers. Full
Story
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And
The Winner is...
Silver Quill/Silver Lens Award Winners Receive Award From Mexican
President Vicente Fox
There
were hundreds of submissions, but only two winners from the North
American region for this year's Silver Quill (Pluma de Plata) and Silver
Lens (Lente de Plata) Awards, which recognize excellence in the depiction
of Mexico as a premier travel destination. Award categories included
articles, travel guides, websites, short films/documentaries and
photographs.
This year's Pluma de Plata and Lente de Plata North winners for North
America are as follows:
Category: Pluma de Plata (English):
Jim Gorman, for "Desert Rose," Endless Vacation (July/August
2005), a compelling description of the colonial city of Zacatecas with
vibrant photos of its people and sights. Full
Story
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Aeromexico, Mexico's largest airline, recently
added new flights to its roster. Originating from Ontario, CA, the
flights will go to the Mexican cities of Aguascalientes, Leon/El Bajio,
and Morelia. These new flights will bring the title of weekly flights
from Ontario to 19, and are currently available to customers at a special
introductory rate. Aeromexico serves more than 40 cities in Mexico and 15
gateway cities in the United States, including Atlanta, Boston, Chicago,
El Paso, Houston, Las Vegas, Los Angeles, Miami, New York City, Ontario,
CA, Orlando, Phoenix, San Antonio, San Diego, and Tuscon. For more
information, please visit www.aeromexico.com.
Tourists traveling within Mexico will be able to visit several
destinations along the Mayan route thanks to a new line of services
provided by Aeromar, Mexico's executive airline. The Mexican airline recently
announced a new line of services slated to start on April 17 that will
connect the cities of Villahermosa, Poza Rica, Merida and Cancun. Service
between the cities of Villahermosa, Tuxtla, Gutierrez and Oaxaca is set
to start in June. For more information visit: www.aeromar.com.mx.
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