Tourism in Mexico

 

 

Mexico ranks eight in the world for international tourist arrivals and fourteenth for tourist revenue. Tourism represents the 8% of Mexico’s GDP, it creates 1.8 million jobs and is the fifth most important economic activity for the country. Tourism has become a lever for economic and social development in Mexico.

Tourism organisation in Mexico

The official body responsible of tourism management and development in Mexico is the Secretary of Tourism, currently directed by Mr. Rodolfo Elizondo Torres. In 1999 the Consejo de Promocion Turistica de Mexico (Mexico Tourism Board) was created in order to devise and implement a marketing strategy for promoting Mexico at home and abroad. The Mexico Tourism Board was conveived as a gobernmental body with private investment. In addition to this body, all States in Mexico have a Secretary of Tourism in charge of local tourism development.

The Mexico Tourism Board has offices at main tourist generating countries and their aim is to promote Mexico as a destination. Nowadays the Mexico Tourism Board has offices in Madrid, London, Paris, Roma and Frankfurt in Europe; Chicago, Houston, Los Angeles, Miami and New York in the USA; Toronto, Montreal and Vancouver in Canada; Buenos Aires, Sao Paulo and Santiago de Chile in Latin America and Tokyo and Japan.

The Mexico Tourism Board flow chart is made of the General Asambly, Gobernment Assambly, Specialised Comittees and the General Direction.

Mr. Francisco Lopez Mena is the Mexico Tourism Board CEO and leads the General Assambly in charge of management, promotion and marketing.

CPTM activities

The CPTM is leads the marketing and promotion strategies in Mexico. Its aim is to instigate involvement from all parties within the Mexican tourist industry to promote Mexico. Its mission is to promote Mexico, its products and destinations nationally and internationally, through the participation of all sectors within the tourist industry. The main activities of the CPTM are those related to Commercial Intelligence, Public Relations, Publicity, Direct Marketing and Sales Promotion.

The CPTM carries out market research studies in order to devise its marketing strategies and identifies the market characteristics of the tourist-generating countries, analyze the Mexico’s tourist competitiveness and identifies ways to improve it. Promotes Mexico’s destinations together with the industry and the media. Devise marketing campaigns to promote Mexican destinations and to increase demand for their services. Devise information strategies for selling directly to the consumer, tour operators, travel agents, event organisers and incentive planers at all tourist-generating countries. It also devise sales marketing policies for all Mexican destinations.