MEXICO
TOURISM BOARD /CONSEIL DE PROMOTION TOURISTIQUE DU MEXIQUE
Press
Release/Communiqué de presse:
FOR IMMEDIATE RELEASE:
Capulálpam de Méndez, Oaxaca is declared a Magic Town
Mexico’s
Tourism Secretary and Oaxaca Governor lead the Official Ceremony declaring this
community a MagicTown.
“Capulálpam” comes from the Nahuatl language and is
the combination of two words: “capul-li” (cherry tree) and
“apam” (river). Capulálpam de Méndez is one of the 26 towns of the Ixtlán
District. It has a surface area of 19.14 km2 and is characterized by
a humid-mild climate with lots of rain in the summer. The town has a total
population of 1,391 and its people speak two native languages:
“Zapoteco” and “Chinantec”.
The town of Capulálpam
de Méndez is surrounded by beautiful mountainous landscapes located
in Oaxaca's Sierra Juárez. Attractions include ecotourism
activities such as nature hikes in the forest, canopy, speleology, as well as visiting
craft workshops and learning about indigenous medicine, with local guides
explaining the role of medicinal plants.
Elizondo Torres mentioned that Sectur will initially allocate
30 million pesos for the creation of tourism projects in this area.
The San MateoTemple
was built at the end of the seventeenth century. Its distinguishing features include
a wooden roof and altar. The neoclassical altarpieces are adorned with
sculptures and paintings. From this temple, the Tourism Secretary, Rodolfo
Elizondo and the State Governor, Ulises Ruiz Ortiz, headed the official
ceremony naming this place a MagicTown. He emphasized the
effort that the Federal Government, the State Government and the City Councils
have been making in order to promote Mexico’s tourism attractions.
On December 3rdCapulálpam de Méndez was evaluated by the
Interinstitutional Committee for Evaluation and Magic Towns Selection. Ten days
later, Elizondo announced the incorporation of this town in the Tourism
Secretary Program, which today includes 35 destinations all over the country.
Federal and Local Authorities confirmed
the artistic and cultural heritage of the community of Capulálpam de Méndez,
located 70 kilometres away from the State Capital of Oaxaca.
Secretary Elizondo stated: “I recognize the numerous
great attractions that Capulálpam de Méndez possesses; its majestic San MateoTemple, its monuments and its flora make
it an ideal destination for ecotourism”.He emphasized that the Magic Towns Program has the purpose of building
circuits and routes for tourism that allow tourists to visit big cities but
also those smaller ones that contain alleys, historical buildings, temples, convents,
customs, traditions and the magic that comprises a Mexican town full of history, culture and charm.
Elizondo also emphasized that the town consists not only of material
and natural attractiveness, but also of the energy, conviction, commitment and determined
participation of its habitants, as the people of Capulálpam declare.
Some of the projects for 2008 include the construction of a
tourist corridor in ZicatelaBeach and the restoration
of the Pérez Gasga passageway, both in Puerto Escondido.
ABOUT THE MEXICO
TOURISM BOARD
The Mexico Tourism Board
(MTB) brings together the resources of federal and state governments,
municipalities and private companies to promote Mexico's tourism attractions and
destinations nationally and internationally. Created in 1999, the MTB is Mexico’s
tourism promotion agency, and its participants include members of both the
private and public sectors. The MTB has offices throughout North America,
Europe, Asia and Latin America.
FOR JOURNALISTS ONLY
For additional ideas,
help with a story or general travel and tourism information about Mexico,
please contact the MTB’s Canadian Press Room directly at 1-866-895-5297,
by e-mail at canadianpress@visitmexico.com, or visit our Press Web site at www.visitmexicopress.com.
To access an online warehouse of free, downloadable b-roll, visit www.thenewsmarket.com/visitmexicopress.