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Mexicana, the first airline established in Mexico and the country's largest international
airline, today announced a partnership with the AIR MILES Reward Program, Canada’s
largest coalition loyalty program, as a travel rewards supplier. AIR MILES collectors can now redeem their
reward miles for Mexicana flights anywhere the airline flies around the
world.
Partnering with the AIR MILES
Reward Program helps consolidate Mexicana as the Mexican airline with the
strongest presence in Canada
which operates 36 flights a week to and from major cities like Toronto, Montreal, Edmonton, Calgary and Vancouver. Launched in
1992, the AIR MILES Reward Program currently has more than 10 million active
Collector accounts across the country, representing approximately two-thirds
of all Canadian households.
"Joining this popular program will strengthen our
commercial ties with Canada,"
said Mexicana Vice President Sales, USA
and Canada,
Jorge Goytortua. "Since 1996, we have held on to
our position as the Mexican airline with the strongest presence in the region
and are constantly searching for new ways to increase the flow of tourists
between both countries."
According to official figures, Mexicana flew over 318,000
passengers between Mexico
and Canada
in 2008 and has registered approximately 214,000 passengers through September
of this year. The number of passengers traveling these routes is expected to
increase 30% over the next five years as a result of the AIR MILES
partnership.
"We are thrilled to welcome Mexicana to our extensive
travel rewards portfolio," said Jill Morison,
Vice President Rewards, AIR MILES Reward Program.
"The addition of Mexicana to our growing list of airline partners further
exemplifies our commitment to expand the wide choice of reward redemptions
available for our Collectors."
Mexicana’s decision to partner
with the AIR MILES Reward Program confirms
its commitment to offering its passengers unparalleled services and
functional, added-value solutions. Since September 1, 2009, AIR MILES
Collectors have been able to participate in special promotions for travel
with Mexicana and can redeem their reward miles for flights operated by
Mexicana and its domestic subsidiaries, MexicanaClick
and MexicanaLink.
About the AIR MILES
Reward Program:
Founded in 1992, the AIR MILES Reward Program, a company
of LoyaltyOne Inc., is Canada's premier coalition
loyalty program. More than 10 million active Collector accounts, representing
approximately two-thirds of all Canadian households, actively participate in
the Program. The AIR MILES Reward Program allows Collectors to indulge in
leisure, entertainment, merchandise, travel and other lifestyle rewards
quickly, simply by doing their everyday shopping for products and services at
AIR MILES Sponsors. AIR MILES reward miles can be redeemed for more than1,200 different rewards, such as movie passes, family
attractions, electronic merchandise, sports and recreation, travel and more.
About Mexicana Airlines
Mexicana Airlines, Mexico’s
leading airline, has been earning the trust and loyalty of its passengers for
almost 90 years, preserving the best of its essence, while positioning itself
as a dynamic, efficient company. This successful marriage of tradition and
innovation is one reason Mexicana Airlines was invited to join oneworld®, the world’s leading alliance of
quality airlines, which enables its member airlines to offer their customers
more services and benefits than any airline can provide on its own, including
a broader route network, more opportunities to earn and redeem frequent flyer
miles and points and access to some 550 airport lounges worldwide. oneworld also offers more
alliance fares than any of its competitors. In
2008, Mexicana boarded over 11.7 million passengers and currently serves some
50 destinations in Mexico,
Central America, South America, the Caribbean and Europe.
Its 63-strong fleet of hi-tech aircraft makes 200 takeoffs and landings a day
on average. The company boasts the best maintenance base in all of Latin America, staffed by highly skilled mechanics. In
addition to being certified as a Socially Responsible Company, Mexicana has
won several major industry awards over the decades, including the World
Travel Award for "Leading Airline in Mexico
and Central America", which it has taken
home on no less than 11 occasions. MexicanaClick
was launched in 2005 to serve the domestic market and currently operates a
total of 29 routes. MexicanaLink, the group’s
regional carrier, made its debut in 2009 and already flies to 19
destinations. MexicanaClick and MexicanaLink
will both be joining oneworld as affiliates. www.mexicana.com
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For further information, please contact:
For AIR MILES Reward Program:
Media Office
(416) 552-2346
mediaoffice@loyalty.com
For Mexicana:
Theresa Bravo
Public Relations USA and Canadá
(310) 258-0395
Theresa.bravo@mexicana.com.mx
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ABOUT THE MEXICO
TOURISM BOARD
The Mexico
Tourism Board (MTB) brings together the resources of federal and state
governments, municipalities and private companies to promote Mexico's
tourism attractions and destinations nationally and internationally. Created
in 1999, the MTB is Mexico’s
tourism promotion agency, and its participants include members of both the
private and public sectors. The MTB has offices throughout North America,
Europe, Asia and Latin America.
FOR
JOURNALISTS ONLY
For
additional ideas, help with a story or general travel and tourism information
about Mexico,
please contact the MTB’s Canadian Press Room
directly at 1-866-895-5297, by e-mail at canadianpress@visitmexico.com, or
visit our Press Web site at www.visitmexicopress.com. To access
an online warehouse of free, downloadable b-roll, visit www.thenewsmarket.com/visitmexicopress
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