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072009

PRESS RELEASE - FOR IMMEDIATE RELEASE

 

A GREAT SUCCESSS FOR THE FESTIVAL

MEXICO: BEYOND YOUR EXPECTATIONS 

 

Toronto, July 20th, 2009

 

 

Last weekend in Toronto, the Harbourfront Centre in collaboration with the Mexico Tourism Board, launched the inaugural of Mexico: Beyond Your Expectations festival, celebrating the 200th anniversary of Mexican independence and the 100th anniversary of the revolution through cultural and musical events.

 

For three days, the Mexican rock groups Café Tacuba (Grammy award-winning), Los de Abajo (playing at the Montreal Jazz Festival 2009), and Chikita Violenta enlivened the festival. According to the organizers, this festival was the most crowded of all the festivals of the World Route 2009 series, to which it belongs.   

 

The festival also commemorated the 25th anniversary of the death of El Santo, one of Mexico?s most famous and iconic Mexican wrestlers aka luchadores. In his honour, Toronto held its first live outdoor Lucha Libre match which, took place on Saturday, attracting experts and novices alike of this art. Blue Demon Jr., Incognito, Superxtremo, Cody, Sombra, and Tigerstar gave their best in seemingly never-ending battles! Wearing colourful masks, the luchadores vied to dominate the ring as they were spurred on by a captivated audience?

 

According to Linda, a Canadian member of the audience: ??The highlight of the day was definitely La Lucha Libre! It was great and I?ve never ever seen so many people at Harbourfront enjoying this event! I really hope to see it next year again!??.

 

 

Last but not least, the festival boasted various cultural highlights, including movies such as the Santo y Blue Demon vs. Los Monstruos, but also Santo y Blue Demon in La Atlántida. Authentic and contemporary Mexican cuisine, prepared by Toronto?s restaurants La Tortilleria, Frida, and the World Café, was truly appreciated by the public! What a weekend!

 

According to Andrea, a Mexican participant of the event, ??The Mexican Festival was a well organized event which made all of us Mexicans living in Toronto remember how special and unique our culture is. It was very impressive for the organizers to have managed to bring such well-known entertainers to Toronto. The Mariachi put on a very lively show during the day, and the Café Tacuba concert was outstanding. The bands? performance exceeded my expectations and gave the festival a true Mexican atmosphere.?? 

 

Mexico is back and ready to let you discover some of the most amazing and beautiful places in the world. Come to discover the Mexican culture, food and music.

 

Because Mexico is beyond your expectation!

 

 

 

 

 

 

Media Contact

canadianpress@promotur.com.mx

 

For more information, visit the website http://can.visitmexicopress.com/wb/presscanada/prca_home

 

 

 

ABOUT THE MEXICO TOURISM BOARD

 

The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico's tourism attractions and destinations nationally and internationally. Created in 1999, the MTB is Mexico?s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Asia and Latin America.

 

FOR JOURNALISTS ONLY

 

For additional ideas, help with a story or general travel and tourism information about Mexico, please contact the MTB?s Canadian Press Room directly at 1-866-895-5297, by e-mail at canadianpress@visitmexico.com, or visit our Press Web site at www.visitmexicopress.com. To access an online warehouse of free, downloadable b-roll, visit www.thenewsmarket.com/visitmexicopress

 

 

    

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