Two parts
multimedia campaign with"Welcome
Back" and "Mexico-It?s Time To Go"
The campaign will
focus on six major markets in Canada
Outstanding value in Mexico
??The industry and the hotels are going to be
successful??, Canadian tour operators
The Mexico Tourism Board is
officially launching its Canadian recovery campaign in an effort to
reactivate the tourism industry. The first part of the two-phase multimedia
campaign will start airing next week across television stations throughout Canada. This
campaign will come in combination with several Mexican programs introduced by
Tour operators and airline companies.
The first phase of the two parts
multimedia campaign titled, "Welcome back" reminds Canadians of those magical
moments that bond them to Mexico.
The second phase, a campaign titled "Mexico-It?s Time To Go", will entice
travelers with amazing deals and packages that will be difficult to resist.
The exciting new campaign?s main
message to travelers is to welcome them back and remind them that the
Magic of Mexico hasn?t changed. This campaign will be carried out in two
phases, beginning now through the winter season.
"Mexico and its tourism sector
have proven again, that we are resilient to crisis. Not only are we back up,
running and receiving tourists every day, but we are showing the world that
this administration represents responsibility - and this is what this
campaign conveys, and its? what it?s message is built upon" said Oscar Fitch,
CEO of the Mexico Tourism Board.
"Mexico is letting the world know
that we are ready to welcome back travelers and continue to offer the beauty,
culture, history, gastronomy, and pristine beaches our country is known
for-and of course; all within great proximity and at a great value" added
Fitch.
The campaign will focus on six
major markets in Canada
and 12 markets in the United States
which combined represent over 80% of Mexico?s international tourists.
Campaigns for Europe, Asia and Latin America
are also planned for a later date. Canadian tourists travel
to Mexico in records
number last year of 1,144,650 visitors to Mexico, an increase of 191,840
travelers over the previous year, 2007.
According to the Regional Director
of the MTB in Canada,
Alfonso Sumano, ??Mexico
is ready to go and Canadians are always welcome. Furthermore, the value is
outstanding in Mexico
and the country boasts a myriad of products very valuable for Canadians.??
These affirmations were confirmed
by Flemming Friisdahl, VP Sales Thomas Cook; Ninio Montagnese, Senior Sales
Director Air Canada Vacations, Lawrence Elliott, Sunwing Vice-President, Janine Chapman,
Director Marketing and ebusiness Signature Vacation, John Pease, Director of
Sales Westjet during an industry forum organized yesterday by Open Jaw. The
MTB has confirmed joint marketing efforts with all of its partners to
relaunch the Mexico
product, including Air Transat and Total Vacations as well.
The Mexico Tourism
Board (MTB) brings together the resources of federal and state governments,
municipalities and private companies to promote Mexico's tourism attractions and
destinations nationally and internationally. Created in 1999, the MTB is Mexico?s
tourism promotion agency, and its participants include members of both the
private and public sectors. The MTB has offices throughout North America,
Europe, Asia and Latin America.
FOR JOURNALISTS ONLY
For additional ideas,
help with a story or general travel and tourism information about Mexico,
please contact the MTB?s Canadian Press Room directly at 1-866-895-5297, by
e-mail at canadianpress@visitmexico.com,
or visit our Press Web site at www.visitmexicopress.com. To access
an online warehouse of free, downloadable b-roll, visit www.thenewsmarket.com/visitmexicopress
