90 million dollars promotion campaign for tourism
industry recovery
Sunwing Vacations
will be recommencing its flights from Toronto
to Cancun effective June 3rd
This past Monday, President Felipe
Calderón launched the "Vive México" campaign, a call for a combined effort aimed
at helping the Mexican tourist industry recover from publicity surrounding
the H1N1 flu outbreak.
International stars, such as Spanish
tenor Plácido Domingo, Mexican film actor Diego Luna and FC Barcelona soccer
star Rafael Marquez are participating with campaign messages. "It's not
just a promotional campaign, it's a national movement calling for involvement
by all Mexicans, and particularly our most famous citizens," Calderón
said, surrounded by Mexican celebrities.
The new campaign involves
unprecedented investment in the country's tourism industry, including $90
million over the next few months, plus a collective effort by key figures
from Mexico?s business,
cultural, sports and artistic scenes to persuade national and international
travellers to rediscover Mexico.
Members of the business community
and tour operators will actively participate in the campaign by offering
attractive deals on travel to Mexico.
This event represents a unique opportunity to boost national and
international tourism this summer.
With respect to the Canadian
market, Daryl McWilliams, Vice President of Sales and Marketing for Sunwing
Vacations, announced yesterday that the company will resume flights to Mexico
in June. On June 3rd, Sunwing will once again begin roundtrips
between Toronto
to Cancún, offering spectacular vacation packages! And flights from Vancouver on Aeromexico
are programmed to start again on June 27.
Every effort is being made to reactivate
the Mexican tourism industry. Canada
will be making an important contribution. Gino Vanelli, a celebrated jazz
musician native of Quebec, will be opening
the Riviera Maya Jazz Festival with a free concert on June 13th at
MamitaBeach, at the heart of the world?s
most beautiful tourist region. For four days, Riviera Maya will once again
become host to some of the globe?s best national and international jazz acts.
The Mexico Tourism
Board (MTB) brings together the resources of federal and state governments,
municipalities and private companies to promote Mexico's tourism attractions and
destinations nationally and internationally. Created in 1999, the MTB is Mexico?s
tourism promotion agency, and its participants include members of both the
private and public sectors. The MTB has offices throughout North America,
Europe, Asia and Latin America.
FOR JOURNALISTS ONLY
For additional ideas,
help with a story or general travel and tourism information about Mexico,
please contact the MTB?s Canadian Press Room directly at 1-866-895-5297, by
e-mail at canadianpress@visitmexico.com, or visit our Press Web site at www.visitmexicopress.com. To access an online
warehouse of free, downloadable b-roll, visit www.thenewsmarket.com/visitmexicopress
