THE MEXICO TOURISM BOARD APPOINTS A
NEW DIRECTOR IN MONTREAL
Montréal, 28 Janvier 2009
Manuel
Montelongo Giorgana has developed his career in
Marketing, Communication, Public Relations, National and International
Promotion. Former Director in several Mexican companies, he has become the
MTB Montreal office director in Montrealthe 30th of December 2008.
This appointment illustrates the
increasing importance of the Canadian market to Mexico. Manuel Montelongo Giorgana possesses a vast experience in the Mexican tourism market, with
responsibilities in AMS (Former Association of Mexican Spas) (2003-2005), Hotels
(1990-1997) as Communications Director and as National promotion Director in
charge of public relations. As examples, Presidente
Intercontinental Hotels, Sol Melia Hotels &
Resorts and Mexicana Airlines took part of this
experience.
In addition, Manuel Montelongo Giorgana has been responsible for the promotion of Mexico City, and tourist destinations of Los Cabos, Loreto, Bahia de Huatulco for the organisms Sectur
(1998-2002, 1979-1981) and Fonatur
(1982-1989).
Manuel Montelongo Giorgana brings with him more than 20 years of experience
within the tourism industry of Mexico. He won an Adrian Award at the
2007 HSMAI gala (Hospitality Sales and Marketing International Association),
for the communication and public relation strategies he developed for Sol Melia Hotels & Resorts.
Born in Veracruz, Manuel Montelongo Giorgana graduated from the UNAM (National Autonomous
University of Mexico) in 1979 with a degree International Relations.
Furthermore, he obtained a Diploma from the ITAM (Technological Autonomous
Institute of Mexico) with a specialization in Marketing Techniques and a Diploma
in Spa Management from the ITESM situated in Mexico city.
The Mexico Tourism
Board (MTB) brings together the resources of federal and state governments,
municipalities and private companies to promote Mexico's tourism attractions
and destinations nationally and internationally. Created in 1999, the MTB is Mexico’s tourism
promotion agency, and its participants include members of both the private
and public sectors. The MTB has offices throughout North America, Europe, Asia and Latin America.
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