Newlink is the Mexico Tourism Board’s New Agency for Public
Relations in the United States
TOURISM IN MEXICO FORGES AHEAD DESPITE WORLD'S
ECONOMIC OUTLOOK
More
than 500 million dollars will be invested in the PacificCoast
in the creation of a new beach resort.
Miami,
Fl; February 24th, 2009— In today’s complicated economic scenario Mexico is moving forward with a new resort
development to attract tourism to its PacificCoast.
Construction began this week for Mexico’s newest resort town,
expected to be the biggest project of its kind in the last 25 years.
Twice the size of
Cancún, located in Escuinapa, 65
miles South of Mazatlán, the resort town aims to be one
of the best destinations in Mexico
and around the world, featuring top notch infrastructure including highways,
hotels, golf courses and marinas.
Although it has yet to
be named, the master planned resort has a strong environmental commitment to
maintain the ecological balance in the area within its more than 5,800 acres
made up of 155 species of birds such as the ibis and tiger eagle as well as four
types of mangroves. The area also has impressive archeological sites, relaxing
fishing villages and is surrounded by charming islands.
Tourism is one of the
most important industries in Mexico;
in fact revenue generated by tourists reached $13.2 billion in 2008. The
creation of this project alone is expected to create 150,000 jobs and attract
more than 3 million national and international tourists each year with an
estimated population of 500,000 by 2025.
Mexico has seen the benefits of the “substitution
effect” in which, due to the persisting economic scenario, these
destinations within Mexico
are an “added value” to Americans who are trading their long
distance vacations for places near the U.S. In 2008, Mexico welcomed 22.6 million
international visitors. That’s a 5.9 percent increase from the previous
year, of which, 18 million were Americans.
Airlines are responding
to this demand and are adding new flights to Mexico that are making it easier
than ever to reach destinations all over the country. Recent launches such as
Aeromexico’s San Francisco – Mexico City flight, Denver –
Mexico City, Los Angeles – Culiacan, Los Angeles- Oaxaca, Albuquerque -
Chihuahua and the upcoming Atlanta – Cancún route. Jet Blue also launched
routes from Tampa and Washington
to Cancún and will add new services from Fort
Lauderdale to Cancún in June.
The connectivity is just
one of the reasons Americans are heading south, along Mexico’s culture,
infrastructure and diversity. With a strong dollar and excellent exchange
rates, traveling to Mexico
is more affordable than ever.
About the Mexico
Tourism Board
The Mexico
Tourism Board (MTB) brings together the resources of federal and state
governments, municipalities and private companies to promote Mexico’s tourism attractions
and destinations internationally. Created in 1999, the MTB is Mexico’s
tourism promotion agency, and its participants include
members of both the private and
public sectors. The MTB has offices throughout
North America, Europe, Japan and Latin America. For more information on
destinations and online trip bookings please go towww.visitmexico.com.
FOR
PRESS ONLY: For additional ideas, help with a story or general travel
and tourism information about Mexico, please contact the MTB’s U.S.
Press Room directly at 1-800-929-4555,
by e-mail at northamericanpress@visitmexico.com
or visit our press Web site at www.visitmexicopress.com
