Newlink is the Mexico Tourism Board’s New Agency for Public
Relations in the United States
Mexico opens the doors OF
IMAGINATION to airport visitors IN CHICAGO
Mexico is the first stop, for visitors traveling through O’Hare’s Terminal
3 this Fall
Chicago, Il.,
October 09Th, 2008 – All a success, the Mexico Tourism
Board’s campaign slogan “Mexico: Beyond Your
Expectations”, has been implemented by showcasing the country’s
diverse offerings with a large display at Terminal 3 of Chicago O’Hare
International Airport.
Throughout the month of October, the country’s
diverse offerings will be displayed at the Colonial-style kiosk that will offer
travelers first-hand information on traveling to Mexico.
With this promotional campaign – first of its kind at O’Hare
– the Mexico Tourism Board hopes to create awareness on Mexico’s many natural and
cultural treasures. The Mexico
kiosks will be utilized to display the country’s new advertising campaign
which will be officially released this fall throughout North American media.
Selecting O’Hare Airport was without a doubt, a
huge part of the success of the operation, since the airport reports a
monthly average of 6.7 million passengers. O’Hare’s
Terminal 3, hosts major air carriers such as American Airlines, Delta and
Alaska Airlines; this terminal receives 38% of the airport’s traffic.
The expected success of this promotion is
unquestionably due to the located selection. The amicable gates and halls of
O’Hare International Airport – winner of the 2007 Global
Traveler Award for BestAirport in North America – are the ideal
stage for travelers to experience a sneak peek of what awaits them in Mexico.
“Certainly, this campaign will contribute in the
positioning of Mexico in the United States, targeting a global audience of high
purchasing power, during the traveler decision-making season and to establish a
strong presence of Mexico that passengers will surely remember” said
Rodrigo Esponda, Director of the Mexico Tourism Board in Chicago.
About the Mexico Tourism Board
The Mexico Tourism Board
(MTB) brings together the resources of federal and state governments,
municipalities and private companies to promote Mexico’s tourism attractions
and destinations internationally. Created in 1999, the MTB is Mexico’s
tourism promotion agency, and its participants include
members of both the private and
public sectors. The MTB has offices throughout
North America, Europe, Japan and Latin America. For more information on
destinations and online trip bookings please go towww.visitmexico.com.
FOR PRESS ONLY: For additional ideas, help with a
story or general travel and tourism information about Mexico, please
contact the MTB’s U.S. Press Room
directly at 1-800-929-4555, by e-mail at northamericanpress@visitmexico.com
or visit our press Web site at
