Newlink is the Mexico Tourism Board’s New Agency for Public
Relations in the United States
MAGIC OF MEXICO
WEBSITE WINS COVETED TRAVEL AWARD
Washington, D.C., Sept. 25,
2008 –
The Magic of Mexico website, a free and comprehensive training program for
professionals in the travel industry, was awarded Travel Weekly’s 2008 Silver Magellan Award in the
“Online Travel Services/Trip Planning” category.The program, developed by Destination
Ventures, is offered to travel professionals by the Mexico
Tourism Board (MTB).
“The
objective of the site is to give a competitive advantage to travel industry
professionals who are selling Mexico,”
said Greg Custer, Vice President of Destination Ventures, about the
winning web site: www.magicofmexico.com
According
to the Travel Weekly Magellan Awards committee, being selected a winner proves that one “represents a
high standard of excellence within the travel industry” and this is
certainly true of the Magic of Mexico program, as it offers a friendly
interface, ease of navigation and educational content.
This
interactive learning resource contains a complete database of knowledge,
resources, and sales insights, which will help in gaining confidence and
experience, whether one is a Mexico expert or a beginner. The program will
increase the knowledge of what Mexico
offers, and therefore ultimately increase sales.Some useful tools included in the program are
downloadable maps and videos, a blog, calendar of training events, and fam trips.It is
essentially a one stop shop for all of the Mexico education needs.
Once the course is completed, the MTB will provide
the graduate with a “Mexico Specialist” diploma certifying the
student’s expertise, a full color Sales Guide, incentives and
rewards.The student will also be
eligible to attend fam trips organized by Magic of
Mexico, which are currently offered to Cancun, Acapulco
or Puerto Vallarta.Another benefit is the securing of
“continuing education credits” from The Travel Institute, towards
earning the professional designation of “Certified Travel
Counselors.”
For those who wish to experience this education in
person, Destination Ventures is also offering live seminars for Mazatlan, Riviera
Maya, Los Cabos and Aeromexico airlines.These seminars are available throughout various cities in the United States
and are a great way to network with other travel industry professionals.
Going beyond the general courses, one can also take
the following specialist programs: Mexico Hotels, Cancun Tourism
Institute, Puerto Vallarta-PRO Specialist Program, AcapulcoAcademy
or the new Mazatlan Mazters.Also, coming this fall is the Los Cabos Expert e-Learning Program.
The
September 29th issue of Travel Weekly will
include a section entirely dedicated to all the Magellan Award winners, who
will also receive trophies produced by the same people who make the Oscar® and
Emmy® awards.
The Mexico Tourism Board (MTB) brings together the
resources of federal and state governments, municipalities and private
companies to promote Mexico’s
tourism attractions and destinations internationally. Created in 1999, the MTB
is Mexico’s
tourism promotion agency, and its participants include members of both the
private and public sectors. The MTB has offices throughout North America,
Europe, Japan and Latin America. www.visitmexico.com
FOR PRESS ONLY: For additional ideas, help with a story or
general travel and tourism information about Mexico, please contact the
MTB’s U.S. Press Room directly at 1-800-929-4555, by e-mail at northamericanpress@visitmexico.com, or visit our
press Web site at www.visitmexicopress.com.
