Newlink is the Mexico Tourism Board’s New Agency for Public
Relations in the United States
MEXICO IN THE SKY AT THE 2008 ALBUQUERQUE
INTERNATIONAL BALLOON FIESTA
Houston, TX,
Sept. 26th, 2008 -- Mexico
will fly high into the sky this fall season for the first time ever as the
Mexico Tourism Board (MTB) participates in the 37th Annual
Albuquerque International Balloon Fiesta, the most photographed event on earth,
which will take place from October 4th through October 12th,
2008 in Albuquerque, New Mexico.
The Albuquerque International Balloon Fiesta is the
largest annual event in all of North America,
and the largest hot air balloon show in the planet.The festival paints the clear blue sky of the
fall season with more than 700 colorful balloons from all over the world, which
are expected to attract more than 800,000 national as well as international
visitors and more than 800 media representatives from everywhere.
“This
is a great way to expose Mexico’s
brand to thousands of people and at the same time help build a positive
attitude towards Mexico and
its destinations through one of the most important festivals in the US,” says
Martin Gonzalez, Director of the MTB for Southern US & Colorado.
Mexico’s participation will
consist of a hot air balloon, with the MEXICO brand logo, which will
participate in the Mass Ascensions and the evening balloon glows.There will also be a booth where guests will
be able to receive information about the many attractions and activities that Mexico has to
offer such as family vacation, the great outdoors, its rich culture, beaches,
luxury travel and much more.The state
of Chihuahua
will also be present in the event, to promote their diverse tourism offers.
The Mexico Tourism Board
(MTB) brings together the resources of federal and state governments,
municipalities and private companies to promote Mexico’s tourism attractions
and destinations internationally. Created in 1999, the MTB is Mexico’s
tourism promotion agency, and its participants include
members of both the private and
public sectors. The MTB has offices throughout
North America, Europe, Japan and Latin America. For more information on
destinations and online trip bookings please go towww.visitmexico.com.
FOR PRESS ONLY: For additional ideas, help with a
story or general travel and tourism information about Mexico,
please contact the MTB’s U.S. Press Room
directly at
1-800-929-4555, by
e-mail at northamericanpress@visitmexico.com
or visit our press Web site at
