Newlink is the Mexico Tourism Board’s New Agency for Public
Relations in the United States
MTB CELEBRATES INDEPENDENCE WITH THE NEW YORK YANKEES
Let’s go to Mexico
Sweepstakes starts on Yankees.com
Photo Caption:
Mariana Pedrero, Director of the Mexico Tourism
Board’s New York Office, Alfredo Aceves, Pitcher for the New York Yankees
and Rubén Beltrán Guerrero, Mexico’s
Consul General to New York celebrated Mexico’s
Independence Day at Yankee Stadium on September 16th.
New York, September 17, 2008 — The Mexico Tourism
Board’s New York office celebrated Mexico’s Independence at Yankee Stadium yesterday.
Prior to the Yankees taking on the Chicago White Sox, Rubén Beltrán Guerrero, Mexico’s Consul General to New York, joined Mariana
Pedrero, Director of the Mexico Tourism Board’s New York Office, to
initiate the game with an acknowledgement ceremony. Alfredo Aceves
who joined the Yankees this past August after playing in Mexico’s League, also joined them on the
field and the MTB gave away more than 20,000 t-shirts in commemoration of their
work with the New York
team, which is currently finishing their last season at Yankees Stadium.
“It’s important for Mexico to promote itself at Yankee Stadium
because it is a staple of New York City and
players such as Alex Rodriguez and Derek Jeter are some of the most loved
athletes in the city,” said Mariana Pedrero, Director of the Mexico
Tourism Board’s New York
office. “Being that this is the last season the Yankees play at their
iconic stadium, we wanted to be a part of this location that has seen so many
great moments in baseball history.”
The Mexico Tourism Board’s campaign at Yankee
Stadium includes brand display behind home plate during the bottom of the third
inning at home games and one on the bleachers that will remain until the
closing of the stadium at the end of the season.
On Monday, the Board started the “Let’s go
to Mexico”
Sweepstakes on the fans’ forum of www.yankees.com. Once visiting the Yankee
website, click on the Mexico
banner for sweepstakes entry information. Fans have until October 13, 2008 to
enter their information for a chance to win a trip to the costal town of Puerto Vallarta. This
contrasting city, the jewel of the state of Jalisco, has a colonial center with
Spanish style buildings that are now art galleries and boutiques, a boardwalk,
called el malecón, and many gourmet quality traditional restaurants.
During the day, guests can go into the town’s
jungles or take a boat ride to see dolphins and whales. And as the sun sets and
shades of reds take over the sky, visitors usually head south of the center,
where the city becomes a vibrant modern playground where every imaginable kind
of fun is available. The winner of the sweepstakes will receive two round-trip
tickets from New York City to Puerto Vallarta and a two-night stay at the
sunny and private world of Unlimited-Luxury® world of Dreams Puerto Vallarta
Resort & Spa.
Mexico continues to be one of the
top destinations for the US
tourists. Last month, Mexico’s
Minister of Tourism, Elizondo Torres, Secretary of Tourism, announced that 11.5
million foreign tourists arrived during the first six months of 2008, an
increase of 4.6 percent from the same period of 2007. The minister added that
the average expenditure of travelers during the first six months of this year
was $800 dollars, a record for a semester.
The
MTB’s campaign at Yankee Stadium is part of a strategic plan that looks
to attract specific people to Mexico
and continue its growth as an international destination for Americans. At the
beginning of the month it also paired up with Travelocity to facilitate travel
plans on its website: www.visitmexico.com.
About the Mexico Tourism Board
The Mexico Tourism Board (MTB) brings together the
resources of federal and state governments, municipalities and private
companies to promote Mexico's
tourism attractions and destinations internationally. Created in 1999, the MTB
is Mexico’s
tourism promotion agency, and its participants include members of both the
private and public sectors. The MTB has offices throughout North America,
Europe, Asia and Latin America.
FOR PRESS ONLY: For additional ideas, help with a story or
general travel and tourism information about Mexico, please contact the
MTB’s North American Press Room directly at 1-800-929-4555, by e-mail at northamericanpress@visitmexico.com, or visit our
press Web site at www.visitmexicopress.com.
