Newlink is the Mexico Tourism Board’s New Agency for Public
Relations in the United States
The Mexico Tourism Board Participates IN the 2008
edition of the Motivation Show in Chicago
Mexico will
showcase its top incentive travel destinations by once again, hosting the largest booth at the industry’s
largest trade and educational fair
CHICAGO, Ill.,
(Sept. 12, 2008) – The Mexico
Tourism Board is proud to take part in the largest incentive travel industry
show of the America’s:
The Motivation Show 2008 which returns to the Chicago’s prestigious McCormick Place on
23rd through the 25th. Mexico will welcome more than
12,000 buyers and international suppliers at the Mexico Pavilion – the
largest both in the show that comprises an area of 6,400 square feet.
The
Motivation Show in Chicago – the most
important incentive travel exhibition in the United
States – will allow Mexico to continue to position
itself as one of the best world destinations for the meeting and conventions
market. Mexico
will highlight the advantages it offers the meetings and conventions tourism
market; from its modern infrastructure and high-end technology of facilities to
the friendliness and kindness of its people complemented by the natural
attractions of this country.
Mexico recognizes the importance of
this multi-billion dollar industry in which U.S. companies’ annual share
accounts for 15 billion dollars spent on incentive travel alone. Hence, Mexico
continues to stay on the vanguard of global incentive travel trends by adapting
successful programs into the country’s tourism supply such as the
implementation of 0% VAT Tax for congresses and conventions travel in 2005, the
creation of Your Best Reward is Mexico in 2006 – a program which
since has introduced Veracruz, Guadalajara and Campeche as certified incentive
destinations.
This
year shows no exception to Mexico’s
avant-garde track record. Following a proven sales tax rebate model, in 2008 Mexico joins a
selected group of first world nations that successfully offer this program to
international visitors. The sales tax reimbursement program “gives a value-added incentive to tourist who
are seeking to discover our diverse attractions beyond their borders”
said Oscar Fitch Gomez, CEO of the MTB, last June when this program was first
announced.
Tax Back – company given the
concession to operate this program – initiated its administrative
operations back in June and is ready to begin processing VAT reimbursements
this fall. At the Motivation Show (IT&ME)’s Mexico
pavilion, Tax Back will hold a press
conference that aims to answer all administrative, operating and practical
questions about this program.
All
of these programs are a mere bonus to the already valuable and internationally
favored Mexican destinations; this is proven by an Incentives & Meetings
International 2007-2008 Reader’s Survey conducted by I&MI Media which
demonstrates that Mexico is the 3rd most preferred incentive travel
destination in the world.
Amongst the most important
sites for congress and conventions in Mexico are: The World Trade Center and
The Banamex Center in Mexico City, The Acapulco Convention Center, The Campeche
XXI Convention Center, The Cancun Convention Center, The International Center
for Business of Monterrey, and Expo Guadalajara; there are also hotels and
other meeting sites in various cities along the country.
About the Mexico
Tourism Board
The Mexico Tourism Board (MTB) brings together the resources of federal
and state governments, municipalities and private companies to promote Mexico's
tourism attractions and destinations internationally. Created in 1999, the MTB
is Mexico’s
tourism promotion agency, and its participants include members of both the
private and public sectors. The MTB has offices throughout North America, Europe,
Asia and Latin America.
FOR PRESS ONLY: For
additional ideas, help with a story or general travel and tourism information
about Mexico, please contact the MTB’s U.S. Press Room directly at
1-800-929-4555, by e-mail at northamericanpress@visitmexico.com,
or visit our press Web site at www.visitmexicopress.com. To access an online warehouse of free,
downloadable b-roll, visit www.thenewsmarket.com/visitmexicopress.