OSCAR FITCH CEO OF THE MEXICO TOURISM BOARD CONTINUES HIS NORTHAMERICAN TOUR TO PROMOTE TRAVEL TO MEXICO IN MIAMI

 

 

 

 

Oscar Fitch, CEO of the Mexico Tourism Board; Teresa Villareal, Director of the Mexico Tourism Board in Miami; Eduardo Chaillo, Director of the Mexico Tourism Board’s Strategic Business Unit for U.S. & Canada in Washington DC

 

 

 

Miami, FL, July 24, 2008, - As head of Mexico’s Tourism promotional arm, the CEO of the Mexico Tourism Board, Oscar Fitch, visited Miami, Florida where he held important meetings with key players in the industry based in South Florida. He was able to exchange ideas and strategies with airlines, important hotel chains, tour operators, as well as authorities from the meetings & conventions segment. “Mexico offers an integrated package where the traveler is able to find more and the best options in the same place” said Fitch during his recent visit to Miami.

 

Mr. Fitch was able to share some of the Mexico’s Tourism Board present challenges, its marketing approach on promoting Mexico, as well as the tourism tendencies with important media outlets. During this productive visit Mr. Fitch got valuable feedback for a deeper understanding of the needs of some of the most important partners in the promotion and selling of Mexico.

 

About the Mexico Tourism Board

The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico's tourism attractions and destinations internationally. Created in 1999, the MTB is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Asia and Latin America. 

 

FOR PRESS ONLY: For additional ideas, help with a story or general travel and tourism information about Mexico, please contact the MTB’s U.S. Press Room directly at 1-800-929-4555, by e-mail at northamericanpress@visitmexico.com, or visit our press Web site at www.visitmexicopress.com.  To access an online warehouse of free, downloadable b-roll, visit www.thenewsmarket.com/visitmexicopress.

 

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