Newlink is the Mexico Tourism Board’s New Agency for Public
Relations in the United States
GUADALAJARA continues to set the standard for art & culture as the city
prepares to WELCOME its newest masterpiece, THE MUSEUM of Modern
and Contemporary ART!
Guadalajara, Jalisco; December 14th, 2009- Officials in Guadalajarahave officially
announced plans for the Museum of Modern and Contemporary Art, which will be situated
in the privileged city of Guadalajara
in Jalisco.
Slated for a
September 2012 completion, over six acres of land will house the museum, which
will collaborate with contemporary artists to create new works and will also
look for participation from renowned artists who seek visible and lasting
presence for some of their masterpieces. These new collections and
collaborations with artists focused on Mexican and Latin American art will
contribute significantly to the cultural heritage of Mexico
and reinforce Guadalajara’s
image as a cultural destination.
The Museum,
which will be planned at over 1 million square feet, will consist of 3 main
exhibit sections: 1) newly developed permanent collections of Mexican and Latin
American art, designed especially for this new museum. 2) Special exhibitions
developed by the healing and restoration staff and 3) Special exhibitions
developed by other museums and brought to Guadalajara
by the Government of the State of Jalisco.
The
architectural design of the museum will be seen by Herzog & De Meuron Basel
LTD, a prestigious group of Swiss architects that have also worked on
prestigious projects such as the Tate Modern in London,
the YoungMuseum
in San Francisco and the Schaulager in Basel, Switzerland-among
others.
The
project’s site (the HuentitanCanyon) is a 610 foot ecological reserve in the SantiagoRiver. The project offers an excellent
opportunity to explore the latest design and scope of sustainable buildings,
including the low usage of power and high energy efficiency, optimize life
cycles for materials, maximizing "green areas" for plants and
facilitate the protection of water.
Construction of
the new museum will bring many benefits to Jalisco, including an increase of
national and international tourism, increasing in revenue, and assist in
generating new jobs as well as contribute to the revitalization of the Northern
Zone of Guadalajara.It will also
continue to position Guadalajara
as an icon in cultural and architectural tourism.
About the Mexico
Tourism Board
The Mexico Tourism Board (MTB) brings together the resources of federal
and state governments, municipalities and private companies to promote Mexico’s
tourism attractions and destinations internationally. Created in 1999, the
MTB is Mexico’s tourism promotion agency,
and its participants include members of both the
private and public sectors. The MTB has offices
throughout North America,
Europe, Japan
and Latin America.
For more information on destinations and online trip bookings please go towww.visitmexico.com.
FOR PRESS ONLY: For additional ideas, help with a story or general
travel and tourism information about Mexico, please contact the
MTB’s U.S. Press Room directly at 1-800-929-4555,
by e-mail at northamericanpress@visitmexico.com or visit
our press Web site at www.visitmexicopress.com
