Newlink is the Mexico Tourism Board’s New Agency for Public
Relations in the United States
MEXICO’S MINISTER OF TOURISM STRENGTHENS "WELCOME BACK” CAMPAIGN
IN THE U.S. MEETING WITH TOP
INDUSTRY LEADERS IN NEW YORK CITY
Photo Caption: David Wood,
President, Association Bridal Consulting; Thomas Curtin , Vice President,
Association Bridal Consulting; Mexico’s Minister of Tourism, Rodolfo
Elizondo; Oscar Fitch, CEO of the Mexico Tourism Board; in New York City,
during a series of meetings being held throughout the week.
Photo Caption: Oscar Fitch, CEO of the Mexico Tourism Board; Arnie
Weissmann, Editor in Chief, Travel Weekly; Mexico’s Minister of Tourism
Rodolfo Elizondo, Mariana Mora, Director of the Mexico Tourism Board in New
York; Ken Kiesnoski, Mexico Editor, Travel Weekly; during a series of meetings
being held throughout the week.
Mexico City, Mexico; August 5th, 2009-New
York City welcomed Mexico’s
Minister of Tourism, Rodolfo Elizondo, who began a series of working meetings
on Monday, reinforcing the campaign "Welcome Back." Elizondo is
meeting with tour operators, service providers and top media outlets.
The
minister’s main objective is to help recover the drop of international
tourists to Mexico for the upcoming winter season and to strengthen the
"Welcome Back" campaign, which seeks to reposition Mexico as an
international destination.
Accompanied
by the CEO of the Mexico Tourism Board, Oscar Fitch, the two launched meetings
with key industry leaders, tour operators and NYC’s top publications
including The New York Times, Conde Nast &Travel Weekly, just to name a
few.
The
“Welcome Back” campaign, launched on June 13th is a
multi-media marketing campaign aimed at travelers from the U.S. and Canada. The main message to
travelers is to welcome them back and remind them that the Magic of Mexico
hasn’t changed.
Tourism is one of the most important industries in Mexico; in fact revenue generated
by tourists reached $13.2 billion in 2008. And, last year Mexico welcomed
22.6 million international visitors- a 5.9 percent increase from the previous
year, of which, 18 million were Americans.
With
that said, the campaign will focus on 12 major markets in the United States and
six markets in Canada, which combined, represent over 80% of Mexico’s
international tourists. Campaigns for Europe, Asia and Latin
America are also planned for a later date.
About the Mexico Tourism Board
The Mexico Tourism Board (MTB) brings
together the resources of federal and state governments, municipalities and
private companies to promote Mexico’s
tourism attractions and destinations internationally. Created in 1999, the
MTB is Mexico’s tourism promotion agency,
and its participants include members of both the
private and public sectors. The MTB has offices
throughout North America,
Europe, Japan
and Latin America.
For more information on destinations and online trip bookings please go to www.visitmexico.com and www.mexico-update.com .
FOR PRESS ONLY: For additional
ideas, help with a story or general travel and tourism information about
Mexico, please contact the MTB’s U.S. Press Room directly at
1-800-929-4555, by e-mail at northamericanpress@visitmexico.com
or visit our press Web site at www.visitmexicopress.com
