Newlink is the Mexico Tourism Board’s New Agency for Public
Relations in the United States
MEXICO’S MINISTRY OF TOURISM &THE MEXICO TOURISM BOARD LAUNCH NORTH
AMERICAN RECOVERY CAMPAIGN
Mexico
City, MX; June 18th, 2009—Mexico’s Ministry of Tourism and the
Mexico Tourism Board have officially launched their North American recovery
campaign in an effort to reactivate the tourism industry. The first part of the
three-phase multimedia campaign will start airing this week across television
stations throughout the U.S.
The
first phase of the three part multimedia campaign titled, “Believe
It” will run for a series of two weeks and will consist of television ads
in markets across the US.
The campaign carries strong, impacting statements and features leaders such as
United States President Barack Obama among other important figures within the
political arena.
Phase
two titled “Welcome Back” reminds Americans of those magical
moments that bond them to Mexico,
and phase three a coop campaign titled
“Mexico-It’s Time To Go” will entice travelers with amazing
deals and packages that will be difficult to resist. In all -the campaign reminds
everyone- Mexico’s
magic-hasn’t changed.
The
highly anticipated campaign, builds on the credibility that the Mexican
government has built as a result of the responsibility in which the
country’s government handled the recent health crisis. The exciting
new campaign’s main message to travelers is to welcome them back and
remind them that the Magic of Mexico hasn’t changed. The campaign will be
carried out in three phases, beginning now through the winter season.
“Mexico
and its tourism sector have proven yet again, that we are resilient to crisis.
Not only are we back up and running and receiving
tourists every day, but we are showing the world that this administration
represents responsibility” said Oscar Fitch, CEO of the Mexico Tourism
Board.
“Mexico
is letting the world know that we are ready to welcome back travelers and
continue to offer the beauty, culture, history, gastronomy, and pristine
beaches our country is known for-and of course; all within great proximity and
at a great value” added Fitch.
Tourism is one of the most important industries in Mexico; in fact revenue generated
by tourists reached $13.2 billion in 2008. And, last year Mexico welcomed
22.6 million international visitors- a 5.9 percent increase from the previous
year, of which, 18 million were Americans.
With
that said, the campaign will focus on 12 major markets in the United States and
six markets in Canada, which combined, represent over 80% of Mexico’s
international tourists. Campaigns for Europe, Asia and Latino America are also
planned for a later date.
The Mexico Tourism Board (MTB) brings together the resources
of federal and state governments, municipalities and private companies to
promote Mexico’s
tourism attractions and destinations internationally. Created in 1999, the
MTB is Mexico’s
tourism promotion agency, and its participants include
members of both the private and
public sectors. The MTB has offices throughout
North America, Europe, Japan and Latin America. For more information on destinations and online trip bookings
please go to www.visitmexico.com
or www.mexico-update.com .
FOR PRESS ONLY: For additional ideas, help with a
story or general travel and tourism information
about Mexico, please contact the MTB’s U.S. Press Room directly at
1-800-929-4555, by e-mail at northamericanpress@visitmexico.com
or visit our press Web site at www.visitmexicopress.com
