Newlink is the Mexico Tourism Board’s New Agency for Public
Relations in the United States
PRESIDENT FELIPE CALDERON ANNOUNCES PROMOTIONAL
CAMPAIGN “VIVE MEXICO”
·Calderon emphasized that “Vive
Mexico”
unites world renowned celebrities and personalities from the business,
cultural, sports, and entertainment world with the objective to reactivate
national and international tourism.
·Minister of Tourism, Rodolfo
Elizondo, highlighted the importance of tourism for the economic development of
the country.
Mexico
City, May 26th, 2009- On Monday, May 25th, Mexico’s
President, Felipe Calderon, announced Mexico’s
national promotional campaign titled “Vive Mexico,” as part of the
country’s goal to reactivate tourism and counteract the negative image
generated by the recent health crisis.
Calderon announced that the
government will invest approximately $92 million dollars in campaigns to
promote the country and invited all Mexicans to participate as
"ambassadors" and unite in this effort that seeks to reactivate the
nation's tourism industry.
"I invite every Mexican to show
international tourists how visiting our nation is a great experience; that Mexico
is not only a beautiful country, but is also strong and capable of facing the
toughest adversities. We await visitors from all over the world with open arms
to our beaches, cities, and towns. This should be a true national
movement that needs the participation of every Mexican citizen," said
President Calderon.
Minister of Tourism, Rodolfo
Elizondo, added that the website www.ofertasvivemexico.com
will be launched in order to offer special travel packages to all the
different destinations in the country. "The ‘Vive Mexico’ campaign will include
unique prices and attractive offers that will motivate the domestic market to
travel. This segment represents 85 percent of the country’s tourism
generated income," said Elizondo.
Following the presentation of the
campaign spots, testimonials from personalities such as Spanish tenor Placido
Domingo, world’s leading female golfer Lorena Ochoa, Mexican singer
Alejandro Fernandez, internationally acclaimed actor Diego Luna and
professional soccer player Rafael Marquez, were presented.
About the Mexico Tourism Board
The Mexico Tourism Board (MTB)
brings together the resources of federal and state governments, municipalities
and private companies to promote Mexico’s tourism attractions
and destinations internationally. Created in 1999, the MTB is Mexico’s
tourism promotion agency, and its participants include
members of both the private and
public sectors. The MTB has offices throughout
North America, Europe, Japan and Latin America. For more information on destinations and online trip bookings
please go to www.visitmexico.com
or www.mexico-update.com
.
FOR PRESS ONLY: For additional
ideas, help with a story or general travel and tourism information about Mexico, please contact the
MTB’s U.S. Press Room directly at 1-800-929-4555, by e-mail
at northamericanpress@visitmexico.com
or visit our press Web site at www.visitmexicopress.com
