Newlink is the Mexico Tourism Board’s New Agency for Public
Relations in the United States
THE MEXICO
TOURISM BOARD SWINGS INTO ACTION AT THE 2009 SONY ERICSSON OPEN
Tennis
enthusiasts will experience the wonders of Mexico
Miami, FL; March 12th, 2009 – The
Mexico Tourism Board is proud to announce its participation in this
year’s 2009 Sony Ericsson Open on March 25- April 5.Celebrating
it’s 25th year, the Sony Ericsson Open returns to the Tennis Center at
Crandon Park featuring the top 77 men and the top 76 women, tennis players from
around the globe.
Fans will live the passion of this
exciting outdoor sport and then follow the ball to the best beach destinations
in Mexico .Los Cabos, Cancun, Riviera Maya, Puerto Vallarta, Riviera
Nayarit, Mazatlán, Acapulco,
Huatulco and Ixtapa are among the dazzling destinations that will be showcased
during this year’s Sony Ericsson Tennis Open. Tennis enthusiasts will be
instantly transported to Mexico’s
beach destinations through a fashion show featuring the latest in fashion,
music, and guests will enjoy a variety of themed Mexican cocktails.
“We are thrilled to be part of
such a highly regarded event in the sports industry and we can’t wait to
share the wonders and beauty of Mexico’s
most exclusive beach destinations” said Teresa
Villarreal, Director of the Mexico Tourism Board office in Miami. “There has
never been a better time to travel to Mexico and take advantage of the
fantastic exchange rate. It’s an opportunity to experience some of the
most welcoming and amazing resorts in the world at an affordable price. Your
money goes further in Mexico”
affirmed Teresa.
As part of the Mexico Tourism
Board’s promotional activities at the Ericsson, a Mexican themed fashion
show will feature a trendy collection of beachwear, alongside well-known
Mexican fashion designer Guillermina Martinez who will showcase unique items
with a Mexican twist aiming to create the perfect look for a Mexican beach
vacation.
Throughout the tennis matched, the
Mexico Tourism Board will also be raffling airline tickets –sponsored by
AeroMexico airlines- giving fans the opportunity to visit Mexico for an exciting vacation. At
the booth, The Mexico Tourism Board will welcome tennis enthusiasts with gifts
and information on what they can expect when visiting Mexico including top attractions,
activities dining and shopping.
From the most exhilarating sunsets
in the Mexican Pacific to the white sand and turquoise waters of the Caribbean
and the marine life and landscapes of the Sea of Cortes, Mexican coasts have
something for every traveler. Tennis fans will have the opportunity to learn
about a broad variety of beach destinations, from the quaint and picturesque
town of Puerto Vallarta, the hidden gem of Mazatlan, the legendary and vibrant
Acapulco or the quieter and secluded Ixtapa on the Pacific coast, to the unique
jewels of the Caribbean: Cancun and the Riviera Maya where adventure, culture
and pampering unite.
ABOUT THE SONY ERICSSON OPEN:
The 2009 Sony Ericsson Open will be
played March 25- April 5 at the TennisCenter at CrandonPark in Miami. The 12-day combined event, founded by
Butch Buchholz in 1985, is owned by IMG. The Sony Ericsson Open is one of nine
ATP Masters Series events on the ATP calendar, a top tier event on the Sony
Ericsson WTA TOUR calendar, and features the top men's and women's tennis
players in the world. In 2008, Nikolay Davydenko defeated Rafael Nadal
for his first Sony Ericsson Open title, while Serena Williams defeated Jelena
Jankovic to win her record-tying fifth title in Miami. For ticket information, call (305)
442-3367 or visit the website at www.SonyEricssonOpen.com.
About the Mexico Tourism Board
The Mexico Tourism Board (MTB)
brings together the resources of federal and state governments, municipalities
and private companies to promote Mexico’s tourism attractions
and destinations internationally. Created in 1999, the MTB is Mexico’s
tourism promotion agency, and its participants include
members of both the private and
public sectors. The MTB has offices throughout
North America, Europe, Japan and Latin America. For more information on
destinations and online trip bookings please go to www.visitmexico.com
.
FOR PRESS ONLY: For additional
ideas, help with a story or general travel and tourism information about
Mexico, please contact the MTB’s U.S. Press Room directly at
1-800-929-4555, by e-mail at northamericanpress@visitmexico.com
or visit our press Web site at www.visitmexicopress.com
