China to be honored guest at 35th Festival Cervantino in Guanajuato
Mexico’s
Secretary of Tourism Joins NYC & CO. CEO George Fertitta
for Tourism Promotion in New York
Mexico’s
Secretary of Tourism, Rodolfo Elizondo Torres, joined
CEO of New York City & Company, George Fertitta,
on June 25th in New York City.
During this meeting an agreement was made to promote Mexican destinations in New York City, in exchange for promotion of New York in the Mexican
markets. Mexico’s
Secretary of tourism is also promoting new direct flights from New York to Mexico,
Mexican destinations into the Big Apple, as well as joint campaigns between
both Mexico and the US in Asia and Europe.
Elizondo-Torres,
together with the CEO of the Mexico Tourism Board (MTB), Oscar Fitch Gomez, and
of Mexico's National Trust
Fund for Tourism Development (FONATUR), Miguel Gomez Mont, the head of Sectur also joined George Fertitta,
with whom he shared experiences of promoting large cities.
Meanwhile,
New York City & Company presented their recent campaign “Just ask the
locals,” where tourism promotion within the city is used through
television and movie stars residing in NYC.
With
this alliance, Mexico will
have the opportunity to increase its promotion in these markets, for which
direct flights are offered to Mexico
combined with destinations in the US
such as New York.
