Mexico Tourism Board Becomes Strategic Partner of ASAE & The Center

In April, The Mexico Tourism Board became a Strategic Partner of ASAE & The Center for Association Leadership; two organizations committed to helping associations and association professionals achieve better levels of performance and reach even higher goals.

The official announcement was made during ASAE Springtime Expo with a special toast offered at the Mexico booth. Addressing the Expo attendees, John H. Graham IV, ASAE President and CEO of CAE said, “We welcome The Mexico Tourism Board as ASAE & The Center’s Strategic Partner. We are proud to partner with a tourism board representing a country with such rich culture and history and are looking forward to a long-lasting relationship between our organizations”

Regarding the benefits of the partnership, Eduardo Chaillo, CMP, CMM, director of Strategic Business Unit for the U.S. and Canada at the Mexico Tourism Board, said “We are delighted to be a Strategic Partner with ASAE & The Center for Association Leadership. This is a significant step for increasing the visibility of Mexico as a premium meeting destination among ASAE members and the association community as a whole.”

As a Strategic Partner of ASAE & The Center, the Mexico Tourism Board will be afforded extensive overall promotional rights and benefits, unique exposure at signature events and exclusive access to members. The Mexico Tourism Board will also host a CEO Symposium in Mexico in the spring, as well as two additional CEO Symposiums held in Washington during the months of June and November.