American Executive Says Mexico Has Big Potential in Business Tourism

Deborah Sexton, President and CEO of the Professional Convention Management Association (PCMA), the leading organization for meetings and event professionals, said Mexico has at this moment a great potential to carry out congresses and conventions.

During the “Summit of Tourism of Meetings Mexico-PCMA”, recently held in Monclova, capital city of the Mexican State of Coahuila, Sexton explained that Mexico not only has destinations with big tourist value, but also enjoys a good rate of exchange peso to dollar and the possibility for travelers to combine business and pleasure, extending their stays.

In this respect, the Mexican Secretary or Tourism, Rodolfo Elizondo Torres, said Mexico must make the most of the opportunities in Business Tourism, a segment with the potential for 30 million tourists.

During the summit, Elizondo Torres; and the General Director of the Mexico Tourism Board (MTB), Oscar Fitch, met with 15 American PMA specialists in order to give a boost to Congress and Conventions Tourism in Mexico.

The Mexican Secretary of Tourism and Sexton agreed to celebrate a new working meeting in Chicago in order to monitor the accords from this Summit in Monclova and to exchange new experiences to increase the tourism flow to Mexico.