While taking a stroll by the Zona Dorada, you will find well stocked store, where you’ll find Mexican furniture, liquors, jewelry and handicrafts. There’s always someone that will ask you: “What did you bring to me?” So, let’s get ready to surprise them with some gifts from the Zona Dorada and Mazatlan traditional markets. Mazatlan shopping runs the gamut from precious stones to seashells. La Zona Dorada (the Golden Zone) is the best area for go shopping. There are a number of quality silver shops. The Centro Mercado in Old Mazatlan is another kind of shopping experience. Here you'll find women selling fresh shrimp under colorful umbrellas; open-air food stalls; and indoor shops. These range from delicate pottery, including figures of animals, wall hangings, pots, jars, and pre-Hispanic style figures, to traditional jewelry made from seashells and sand. Handicraft and art shops can be found throughout the city. But especially on the Malecon waterfront promenade there are handcrafted items to suit every taste and budget.
Another very popular handicraft area for shoppers is near the Plaza Machado and Olas Altas. There are many markets in Mexico, and Mazatlan is no exception. Visitors can buy souvenirs to bring home and other items to use during your stay — in many parts of the city. Jewelry, traditional regional clothing, footwear, key chains, coconut oils, and more are just a few of the many items that enliven Mazatlan's shopping districts. One of the most popular markets for shoppers is the Mercado Pino Suarez on Calle Benito Juarez, which sells a wide variety of clothing and handcrafts. The Golden Zone has exclusive stores where you can buy fine handcrafts. Many visitors buy an item of traditional clothing or a piece of regional art or jewelry that reflects the roots and customs of the Sinaloan people.