YBRM was created in 2006 with the objective to increase the Mexico market share of the international incentive travel business, giving value to the cultural and natural attractions of emerging destinations and branding Mexico as the ideal multi-destination for incentives. Guadalajara, Queretaro and Veracruz have completed the YBR certification and we have begun promoting these destinations. This year we are going to finish the program with Campeche and Ixtapa and we are going to start the program with San Cristobal de las Casas in Chiapas State.
For the Site Global Education Week, were held YBR seminars at Campeche City last April 15 and at Ixtapa City on April 17. The main expectation of this program is to become a model for other Site Chapters and regions around the world to adopt it. All the other destinations and Site members are invited to contact SITE for more information on the YBR program to learn how it might works in their regions.
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