La Paz’s social life revolves around the town’s coastal promenade that lines Paseo Alvaro Obregon. At sunrise, jogging is a usual activity for locals and foreigners.
Later, if you want to mingle with the pacenos, as the locals as called, grab a table at La Terraza del Perla overlooking the promenade and the bay. Enjoy the grand view while enjoying spicy huevos rancheros. This is a popular spot for groups of ladies who drop in for a leisurely breakfast with friends. Later on, as the hora de la cerveza (beer time) approaches, men often pop in for a cold beer and tapas before going home for lunch. Mexicans often conduct their business meetings here over breakfast or lunch.
The promenade is the place to see and be seen. It stretches for several kilometers past sandy beaches. Vendors, fishermen, and the La Paz’s friendly residents make the promenade a lively spot for people watching, especially on Saturday evenings. The seaside Parque de la Amistad (Friendship Park) with benches and a two-story kiosk faces one of several piers that extend into the bay.
Several Mexican artists (Juan Soriano, Octavio Gonzalez, Rocio Sanchez) have adorned the promenade with lovely sculptures, while well-known Detroit-born artist Robert Wyland contributed one of his marine murals as well. Among the sculptures, El Viejo y el Mar (The Old Man and the Sea) and La Ballena (The Whale) are the most deeply appreciated by pacenos.
The malecon is also a hub for the city’s nightlife. Clubs and pubs packed with locals and foreigners are open until late. Don’t worry, you can easily find a taxi to go back to your hotel.