In Loreto, faith and toil came together to tame the area’s rugged geographical landscape and found a new destination. It was from here that the rest of the Baja California peninsula was populated. Families from Loreto originate from the Jesuit evangelization and the emergence of the Soldados de Cuera; whereas Ranchero culture and a distinct identity of Baja California Sur were also forged in this region. Today, Loreto is a place that packed with history, tradition and, above all, magic. The historic capital of the Californias was founded on October, 25, 1967 by the Jesuit missionary, Juan Maria de Salvatierra.