Craftsmanship that can be found in Riviera Nayarit is elaborated by Huichol and Coras who dwell in the Sierra Madre Occidental. Beautiful figures representing the gods, of the sun, rain, and others, are common from the zone. These ethnic groups are distinguished by their colorful clothing, embroidered manta garments, hats crowned with feathers, as well as wrist bands, rings and collars of crystal beads in which they express their beliefs.
In images colorful and dramatic, the Huichol Indians of the Sierra Madre Mountains depict their spiritual reality. It wasn’t until sometime after mid-century that many of the works of art began to filter into the Mexican and foreign communities. In time, more members of the Huichol communities, one of the few tribes that has retained original customs and traditions, began to migrate toward cities such as Tepic, Guadalajara and Mexico City and locally in Puerto Vallarta.
The method of both yarn painting and bead art have become synonymous with the movement to protect the rights of the native peoples while still providing them with opportunities for commerce and education.
Coras, renowned by their art in ceramics, mainly dwell in the municipality of Nayar, to the west of the state. Their dialect is related to the one of the Huichol people. Tepehuanos dwell in small areas of the municipality of Huajicori, and among the craftsmanship products their elaborate there are wool backpacks, hats, equipales (chairs with leather seat) and clay pots.
Mexicaneros, who coexist in the same territory, manufacture baskets, bins and chiquihuites made of otate (a kind of grass), wooden pieces, ixtle nets and yarn backpacks.
The communities in Sayulita, San Pancho and La Cruz de Huanacaxtle have been organized to supply the large tourism affluence with products ranging from home-style baked bread, vegetables from the zone of the valley up to more varied craftsmanship.